Nothing frustrates visitors more than a slow loading website. If your site takes too long to load, there are chances your potential customers may leave it rather than going through it. As a result, you will lose scopes to convert your visitors into customers. If you want to avoid this situation, you need to build a business site that loads fast.
Why Does a Website’s Speed Matter?
There are two reasons why it is necessary to build a fast loading site – user experience and SEO.
As per the researches, most of the online audiences love to spend time browsing fast loading website. Another study shows that about 40% of visitors abandon websites in the midway just because it takes more than three seconds to load. Your business site can be considered as a good one when it takes less than three seconds to load.
Page loading speed is an important factor which deserves your attention. When you improve your website’s speed, you will be able to boost your search engine ranking. Professionals who provide solutions regarding web design in Melbourne or your preferred location knows the right methods of improving the loading speed. You may seek their help to create a fast-loading business site.
Effective Ways to Increase Your Website’s Loading Speed
- Optimise Images
Avoid using large media files and images to increase the loading speed. The images you use should be in the right file format. You may use CSS sprites for creating a template for the images which you frequently use on your website. Make sure you optimise the images properly with the help of professional web designers and developers.
- Eliminate the Site Baggage
Many things can be considered as “Baggage”- plugins, images and external scripts. Some of the other examples of website baggage are given below,
- Too many backups
- Databases which have become massive. eCommerce sites with too many orders have such databases.
- For WordPress users- too many themes, plugins, and huge media libraries
To speed up your site, you should check for such baggage regularly and clean them properly. Here are some useful tips you may follow,
(A) Remove trackbacks and spam comments which you do not require any more
(B) For WordPress users: Remove the older installations of WP on the server
Increasing a site’s speed is a difficult task. But when you hire an expert who offers services like website design in Prahran and other locations near you, it will be easier to attain this goal.
Make sure you choose the web designer wisely so that you can avail customised web design solutions. Here are the factors you can consider to make the correct choice- track records, services, experience, and so on.
Web Design Melbourne 